Wick and pour

Several hands holding small candles of different colors, with a blurred background of a store or shop.

NYC’s first candle making lab.

IG

Website

Tiktok

Type of Business: Experience

Package Type: Pao-wer Package

Contract Length: 2 Year

Goal: Generate bookings through fun and exciting videos.

Main KPI to Track: # of Bookings (through FareHarbor)

Person taking a picture of a colorful graffiti mural with a smartphone. The mural features large, vibrant abstract shapes in red, orange, yellow, teal, white, and purple, outlined in black. The person's hand and part of their face are visible, with a bracelet on their wrist.

The Strategy

We are answering the commonly asked question “What should I do today in NY?” with “Wick and Pour!” as the answer. We focus on highlighting a few key aspects about their shop like it’s super cute decor, amazingly friendly staff and it being an AAPI small owned business!

Multiple beige and green cylindrical objects arranged on white shelves with green lighting.

Results

We have consistently been their largest contributing factor towards candle class bookings! Over 70% of all bookings typically come directly from IG + TikTok. Almost every customer who comes into the store says how they discovered W+P through their social media! W+P is now planning to open a second location in NY due to their successes.

Our Work

A black candle holder with a light blue candle inside, decorated with small blue and yellow feather-shaped confetti, and a wooden stick wick. The candle has a caption that reads 'Your next date night 😉'.

A person with dreadlocks pouring liquid from a small clear bottle into a shiny silver pitcher, in a colorful room with shelves holding bottles, and pink lighting.

Shelves with terracotta pots, glasses, and illuminated red shelves against a wall with abstract pink and white art.