The Squeezi

A hand holding a white back massager with a textured handle against a brown background.

The Squeezi is a wall-mounted silicone shampoo, conditioner and soap dispenser.

IG
Website
Tiktok

Type of Business: Product

Package Type: Pao-wer Package

Contract Length: 3 months

Goal: Gain awareness online over three months to prep for a quickly approaching opportunity!

Main KPI to Track: Views

Six silicone shoe stretchers arranged in two columns on a brown surface. The stretchers are in white, light blue, and bright blue colors.

The Strategy

An aggressive posting schedule on both TikTok & IG reels to ensure traction and it was extremely successful on both platforms.

A person holding a blue soap or lotion dispenser with white liquid soap or lotion coming out of the nozzle.

Results

10+ Million views over 3 months (all organic!!) on IG and TT. Their Amazon storefront has an 88% positive lifetime and they reported seeing a direct spike in sales whenever they got a viral video!

Our Work

A hand holding a small gray one-handed soap dispenser with white soap flowing out. Text overlay describes it as easy-to-use and suitable for all ages and abilities.
Close-up of a hand holding a gray plastic Squezi spray bottle with water droplets on it, against a colorful patterned background.
Shower with two bottles of shampoo and body wash hanging in the corner, showing a showerhead above.