Smorgasburg Miami

A hand holding a plate with a donut decorated with chocolate glaze, colorful sprinkles, whipped cream, and a pink candy, with a colorful mural in the background.

Smorgasburg is the largest weekly open-air food market in America, attracting thousands of people to Brooklyn, Manhattan, Jersey City, Los Angeles, and now Miami, each weekend, to eat from hundreds of local vendors.

IG

Website

Tiktok

Type of Business: Brick and Mortar/Market

Package Type: Pao-wer Package

Contract Length: Recurring monthly client since April 2022!

Goal: Get foot traffic into the market.

Main KPI to Track: Foot traffic of customers coming into the market on a daily basis.

Person taking a photo of a food dish on a wooden picnic table outdoors.

The Strategy

Focusing on not just the aesthetically pleasing dishes at Smorg Miami, we aim to highlight the culinary prestige behind each vendor, their personal story and how they fit into they wonderful Miami food scene.

Crowd of people gathered at an outdoor festival with red lanterns and umbrellas, and a large black-and-white mural in the background.

Results

There have been multiple videos where we have seen a direct correlation between our best performing videos (based on views, likes, shares and saves) and best performing weekend attendances. In terms of direct numbers, we have also grown Pao Miami’s Instagram account from 10,000 followers to over 95,000 followers and their TikTok account from 0 followers to nearly 7,000 followers!

Our Work

People holding drinks at an outdoor dining area with string lights and umbrellas, with the text 'Travel to Asia without leaving Miami (Part 2)'

A cup of ice cream topped with a toasted marshmallow, shaped like a soft serve cone. The cup is branded with 'Bona Bona,' and in the background, there are pink umbrellas and a pink tent at an outdoor food stall.

People celebrating with Chinese lion dance performers under a blue sky in Miami, with tents and buildings in the background.