HOP WTR

A non-alcoholic HOP infused water that’s reminiscent of your favorite IPA.

IG

Website

Tiktok

Type of Business: Product

Package Type: A one-off group of videos to promote on their TikTok Shop!

Goal: Create Shop-able content that’s engaging.

Main KPI to Track: Views

A hand holding a can of Hop WTR sparkling hop water outdoors with mountains and a clear blue sky in the background.

The Strategy

While staying true to the brand, we wanted to get FUN with things and use content that got after current trends, humor oriented skits and nostalgic feelings.

Two people holding cans of Hop WTR sparkling hop water, with one person wearing a striped top and the other wearing a white shirt.

Results

Out of the 7 videos we produced, 3 of them went viral for HOP WTR! After just 1 week of posting, our videos received over +112,000 views. The account is quickly growing on TikTok and is being prepped to be one of the big dogs in the beverage industry on TikTok Shop!

Our Work

A woman with red hair holding a red can of Hop Wtr sparkling water, with several more cans of Hop Wtr in various flavors like peach, mango, ginger limeade, tangerine, and hibiscus, arranged diagonally on a blue background.

Two women sitting barefoot on a beach under a large beach umbrella, smiling and playing with a silver can, with houses and palm trees in the background.

Two women with sunglasses posing outside under green trees, with text overlay reading 'Getting Random Strangers to Try HOP WTR!'