The Dripping Root

A hand holding a bottle of Sunshine juice with ingredients listed on the label, including carrot, turmeric, lemon, pineapple, grapefruit, and apple, against a colorful abstract background.

Minnesota’s first & only black-owned Juice Bar.

IG
Website

Type of Business: Brick and Mortar

Package Type: Just a single, one-off video to boost sales!

Goal: To have more Minnesota based people discover the Dripping Root.

Main KPI to Track: Views + Foot Traffic

A clear bowl of yogurt topped with granola, peanut butter, banana slices, strawberries, blueberries, blackberries, and raspberries.

The Strategy

We used a call-out title “NEW Smoothie + Juice Bar in Minneapolis” to capture Minneapolis goers attention. In 30 seconds, we used certain filming techniques from our secret sauce, an informative voiceover and key menu items to create an enticing video.

Special Note: this was one of the very first success stories that we ever saw on TikTok and it was one of the main reasons why we founded the Pao Creative. It was addicting and inspiring to create a single piece of content that changed a business OVERNIGHT <3

A smiling woman holding a bottle of green supplement in front of a colorful abstract wall mural.

Results

In less than 24 hours, the video got around 100,000 views. The next morning, the business owner woke up to a line down the street and she SOLD OUT by 10AM! The video now has over 140,000 views and the Dripping Root continues to be one of the go-to hidden gems in Minneapolis.

Our Work

Sign advertising a new smoothie & juice bar in Minneapolis with colorful abstract shapes and patterns.