Babe’s Tea Room

A multi-tiered white stand with plates of assorted sandwiches, scones, cookies, and macarons, placed near a window with blooming flowers outside. A teapot and a cup of tea are on the table in the foreground.

An afternoon tea spot in the heart of Denver, CO!

IG
Website
Tiktok

Type of Business: Brick and Mortar

Package Type: Pao-wer Package

Contract Length: 1 Year

Goal: Grow their social presence online with a loyal + engaged follower base

Main KPI to Track: Views + Followers

A table set with a plate of assorted decorated cookies, two champagne glasses filled with a pink drink, a glass teapot with tea, and a glass bowl with cookies. In the background, there is a floral arrangement with pink, yellow, and white flowers and a window showing a blurred view of buildings.

The Strategy

Use a mix of educational tea content, girly decor and events and Denver based content to pull in their perfect demographic!

A woman holding a white teacup filled with tea, a glass teapot with tea on a white table, a metal tea infuser, and a dessert in a glass bowl, with a blurred background of decorative flowers.

Results

Babe’s was one of our very first clients and we were able to grow their IG account from around 2,000 followers to over 12,000 followers in a single year! We saw a couple larger viral videos with around 100,000-500,000 views but more importantly, we consistently we’re gathering views in the 5,000-10,000 view range that had around 11% engagement (great % since industry standard is around 3%).

Our Work

A hand holding a white plate with seven slices of tea sandwiches with cucumber filling in a cozy cafe setting
A hand holding a peach-colored drink in a large glass with a rounded bowl and a long stem, held in front of a backdrop of colorful pink, yellow, and orange flowers. Text overlay reads "Best Bubbly Brunch Denver, CO."
An egg timer with four glass chambers filled with different colored liquids, labeled from left to right as 1-minute Japanese green tea, 2-minute Chinese green tea, 3-minute white tea, and 5-minute herbal, on a white surface outside with pink flowers and blue building in the background. Overlaid text reads: 'Did you know that you can over-steep tea?'